Since 2023, I have had the pleasure of working with the team at Nuview, the UK distributor of Zeiss dental microscopy. The company has been in business since 2003 and was looking to create a real buzz online. The small but mighty team work tirelessly to showcase the state-of-the-art Zeiss products at exhibitions, courses, demonstrations and meetings across the UK.
As the business' Marketing Manager, I have overhauled their branding, increased engagement on all social media accounts, implemented a new website design, increased traffic through targeted SEO strategies, produced own-brand loupes cases, created additional brochures and marketing content, managed paid ads, and connected the business with larger corporations through collaborative PR campaigns.
As the business' Marketing Manager, I have overhauled their branding, increased engagement on all social media accounts, implemented a new website design, increased traffic through targeted SEO strategies, produced own-brand loupes cases, created additional brochures and marketing content, managed paid ads, and connected the business with larger corporations through collaborative PR campaigns.
In September 2023 I started working with Continu, the UK's fastest growing disinfection brand for healthcare professionals.
Made in the UK and 100% alcohol-free, this product had so much potential. It had already seen steady growth out of the pandemic but just needed that extra push in branding, social media, and marketing campaigns to capture the attention of national distributors and excel to a new level.
The strategy implemented included increasing our presence at exhibitions, email marketing to potential distributors, ad campaigns on Meta, and PR boxes to interested distributors.
The strategy implemented included increasing our presence at exhibitions, email marketing to potential distributors, ad campaigns on Meta, and PR boxes to interested distributors.
